We advocate for authenticity when we travel.
We advocate for authenticity in spaces, in the ways we understand tourism. Let’s embrace places free of forced artifices, simple offerings that showcase our destinations naturally, reflecting reality. Let’s highlight our unique identity, our history, culture, and nature as they are understood by the local community.
We advocate for uniqueness in objects that reflect their surroundings. Let’s seek difference, authenticity, and origin in our encounters. Everything that makes us stand out, everything that people seek and appreciate in us..
We advocate for authenticity, naturalness, and uniqueness when we travel.
It is challenging to maintain, care for, and respect while also pleasing the traveler. But only by being true to ourselves, just as we are, can we open our doors to welcome and host.
Let’s not do away with bustling town squares, the scent of homemade soup in the hallway, the corner haberdashery, the shoemaker, 
the old hardware store… The image they all project is an authentic neighborhood, where life happens and people coexist. That’s what we want to experience, the people we want to mingle with, laugh with, and share a drink with.
Let’s welcome those who wish to visit us naturally, harmoniously, and peacefully. Let’s not replace our people for convenience. Let’s have a long-term vision and build a sustainable future for all.
Let’s share the products of this land, of Granada. Our flavors and colors. The light and air that make our wine, olive oil, almonds, and Vega produce unique, and that scent of orange blossom that accompanies you on your walk.
Let’s not lose the authenticity, naturalness, and uniqueness that we so strongly advocate for when we travel.
La Almunia del Valle, Granada. España
